Our Clean Beauty Legacy

VARRED Vanity was born from a vision: that beauty should never compromise health. Founded as an extension of VARRED Investments, we stand for beauty products that are as good for your body as they are beautiful on it.

A Family's Vision

At the heart of VARRED Vanity is Chris Martinez, whose 38 years of management expertise guides our commitment to excellence. But VARRED is more than a business—it's a family legacy shared with her children: Dezario Gordon, creator of Gorediano clothing brand; Varie Divine, founder of FlameCompass Creative Agency; and honoring the memory of her eldest son, Trifon Devou Penniman.

Generations of Beauty Innovation

Our passion for forward-thinking beauty spans generations—from Chris's grandmother, to her mother Varie (our namesake), and now to a new generation of beauty enthusiasts who recognize our iconic lady in the hat.

Our Promise

When you choose VARRED Vanity, you're choosing products developed with intention. We believe everyone deserves to feel beautiful while knowing their products are created without harsh chemicals. Our mission is simple: to help you look beautiful on the outside while nurturing health from within.

Beautiful products. Clean ingredients. Family values. That's the VARRED difference.